Hi, I'm Nathã.

I design custom business operating systems that help companies stay organized, simplify operations, and create better workflows.

My work combines system design, automation, usability, and thoughtful user experience to create tools people actually enjoy using.

From a Small Town in Brazil to Los Angeles

I was 17 years old when I left Brazil.

I grew up in a small town outside São Paulo and came to Los Angeles to study English. At the time, I had no idea what my future would look like. I only knew that I wanted to experience something bigger than the world I had known growing up.

What started as a move for school eventually became a new life.

Over the years, I built a home here, got married, became a U.S. citizen, and slowly created a future through a lot of hard work, patience, and persistence.

The funny thing is that Los Angeles never felt foreign to me.

The weather reminded me of home. The energy felt familiar. The diversity of people, cultures, and ideas made me feel like I belonged here almost immediately.

I still remember looking out of the airplane window before landing and seeing an endless sea of lights stretching in every direction.

Even on that first day, something felt different.

I knew this was where I wanted to be.

Like most immigrants, my journey didn't begin with a dream job.

My first job was washing cars.

Some days I washed more than fifty vehicles.

Later I worked at the front desk of a residential building in Beverly Hills, where I spent several years learning how people communicate, solve problems, and manage expectations.

Eventually, I became the manager of a private gym in Beverly Hills.

Looking back, every one of those jobs taught me something valuable.

Not just about business.

About people.

Working in Los Angeles gave me a front-row seat to every type of person imaginable.

Entrepreneurs.

Executives.

Artists.

Athletes.

People from every corner of the world pursuing their own version of success.

One thing I learned very quickly is that nobody builds something meaningful overnight.

The people I met who had built successful companies, careers, and lives all shared something in common.

Patience.

Years of work.

Years of sacrifices.

Years of showing up when nobody was watching.

That lesson has stayed with me ever since.

Of course, not every part of the journey was easy.

Moving to a new country comes with challenges that are difficult to explain until you've experienced them yourself.

The language.

The culture.

The uncertainty.

But the hardest part wasn't any of those things.

The hardest part was leaving my family behind.

I still remember my mother waving goodbye through the bus window when I left.

At the time, neither of us knew when we would see each other again.

Even today, that remains one of the most difficult moments of my life.

But it was also the moment that taught me the value of pursuing something you truly believe in.

Los Angeles taught me something I don't think I could have learned anywhere else.

Possibilities are real.

Not guaranteed.

Not easy.

But real.

This city showed me that where you come from does not determine where you can go.

What matters is your willingness to learn, adapt, and keep moving forward.

Over time, I started noticing patterns in every business I worked around.

Different industries.

Different services.

Different customers.

Yet the same challenges appeared again and again.

Disorganization.

Poor communication.

Broken processes.

Information living in too many places.

I realized that while businesses may look different on the surface, they all depend on the same foundations: people, systems, coordination, and structure.

That realization eventually led me to the work I do today.

Building systems isn't just a profession for me.

It's the combination of everything I've learned throughout my life.

Curiosity.

Organization.

Technology.

Problem-solving.

And the belief that thoughtful systems can help people focus on what matters most.

When I think about the person who left Brazil at 17 years old, there is only one thing I would tell him:

Keep going.

Trust yourself.

You don't need anyone's permission to build the life you want.

The opportunities are out there.

You just have to be willing to work for them.

About Me

I grew up in a small town outside São Paulo, Brazil.

As a kid, I was always curious. I loved technology, astronomy, science, and understanding how things worked. While most kids were excited to be outside all day, I was usually the one who wanted to spend more time on a computer exploring ideas and learning something new. My mother made sure I spent plenty of time outdoors too, but I've always been naturally drawn to technology and problem-solving.

One thing that has stayed with me throughout my life is organization.

Even in school, I liked having my projects, notes, and responsibilities organized. At the time, I didn't think much of it. Looking back, I realize that the way I naturally approached work would eventually become the foundation of what I do today.

After moving to Los Angeles and working in different businesses, I started noticing the same pattern everywhere.

People worked hard.

Really hard.

But many of them were spending time fighting their systems instead of using them.

Information was scattered. Processes were inconsistent. Teams were doing work twice because there wasn't a clear way to manage operations.

That experience changed the way I looked at business.

I realized that many operational problems aren't caused by a lack of effort. They're caused by a lack of structure.

That's what led me into system design.

My first major system was built for a medical facility that handled sensitive information and required multiple people to work within the same environment at the same time. It was challenging, but it taught me something important:

A well-designed system doesn't just organize information.

It helps people do their jobs better.

Since then, I've spent years designing systems across different industries, from fitness and healthcare to film production, luxury moving, celebrity styling, and cannabis compliance.

What I enjoy most is not the software itself.

It's understanding how a business actually works.

When I look at a company, I don't immediately think about technology. I think about people.

How does information move?

Where does work get stuck?

What creates friction?

What can be simplified?

One thing people sometimes misunderstand about me is that I don't believe a system can magically fix a business.

A system doesn't create discipline.

A system doesn't create accountability.

People do.

What a great system can do is support the way people already work and make good processes easier to follow.

That's the difference.

My philosophy is simple:

Simplicity is not the opposite of functionality.

The two should work together.

I've never believed that more features automatically create a better product. In fact, I've found the opposite is usually true.

The best systems are often the ones that feel effortless.

Easy to understand.

Easy to use.

Easy to maintain.

That's also why design matters so much to me.

A great system should not only function well—it should feel good to use.

People naturally engage more with tools that are thoughtful, clear, and visually inviting. Design isn't decoration. It's part of the experience.

Today, one of my biggest projects is building a compliance and inventory reconciliation platform for the cannabis industry. It's a complex challenge involving compliance data, inventory records, reporting, and operational visibility.

I enjoy working on projects like this because they combine everything I love: systems, problem-solving, operations, and continuous improvement.

The industries that excite me most right now are cannabis, fitness, and businesses with complex operational challenges.

More importantly, I enjoy working with people who are open-minded.

People who aren't afraid of improving processes.

People who understand that growth often requires change.

People who care about building something meaningful.

Outside of work, you'll usually find me hiking, taking photographs, spending time with my two French Bulldogs, Coco and Leo, or simply enjoying moments where my mind can focus on something other than work.

Those moments matter to me.

They help me stay creative and connected to the things that inspired me long before I started building systems.

Looking ahead, my vision is to make powerful business systems more accessible.

I want to build a company where businesses can access thoughtfully designed operational platforms without the complexity and frustration that often comes with enterprise software.

My goal isn't to build the most complicated systems.

It's to build systems that help people work with more clarity, more confidence, and less friction.

At the end of the day, that's what inspires me.

Taking something complex and making it feel simple.